I was pleasantly surprised, after using only one box (i have mid length hair- usually recommends 2
It says it lasts 14 washes however after 20 washes my hair was still just as vibrant and i ended up having to bleach over it in order to fully remove the colour. To do this i used the live color xxl bleach in max blonde. This took all of the purple from my hair and left me with a good base to start again. I decided to keep my hair natural and coloured it a dark blonde.
I am pleased with how well having the colour in worked and how easy it was to get my hair back to normal. My hair didn't get very dry either, as i did two deep conditions on my hair whilst bleaching/ dying my hair brown.
I would definitely recommend this brand over others such as bleach London, which I've used before and they've barely lasted 5 days. It is also better than most dyes that you can buy online and if you can get it on offer it's inexpensive too. I look forward to using this dye again and trying out a range of colours on my hair :)
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